Training

Many companies and individuals are already directly involved in their own international business operations, and need only to enhance their skills and knowledge to become more effective international traders.

In order to serve those who wish to increase their international business capabilities for their own action and benefit, we offer export training to provide our years of experience, insights, and knowledge for our clients. The learning process never stops, especially in the ever-changing global economy in which we are all now operate.

We provide workshops and training to companies, groups, government, and individuals including:

	Corporations
	Industry Trade Associations
	Economic Development Organizations
	Boards of Trade
	Federal, provincial/state, and local governments in Canada, the US, and Mexico
	Individuals

Every client and organization we work with has their own specific objectives, ideas, and parameters. We work with them to develop and customize a program that ensures that their goals are reached within their budget – and that participants leave with more knowledge, insight, and motivation to succeed in their international business operations.

Some of the themes we have presented include:

1.	Introduction to International Trade
	A checklist for new exporters
2.	Insights for Successful International Trade
	Tips and new perspectives for active exporters
3.	Managing International Distributors and Representatives
	Getting the most out of a third-party sales force
4.	Sales Trips to Export Markets
	Organizing and executing a productive visit to a target market
5.	Cultural Issues
	A look at the cultural forces that influence business behaviour
6.	International Sales Program (A series of cumulative workshops)
	A series of sessions designed to develop a group dynamic and forward momentum
7.	Intensive International Business Plan Generation (A two-day intensive program)
	Result is a complete IBP, ready for immediate implementation upon participants’ return to work

Our workshops are not typical one-way seminars delivered by people with little hands-on experience; instead, they are highly interactive sessions that harness the power of the peer group, driven by international trade professionals that work on the front lines of international trade every day. And since participants are already motivated professionals with experience at least in their own industry, they often have valuable knowledge and insights that can be drawn out by our facilitator for the benefit of the group.

In addition to the structured group discussions that comprise part of our workshops, other methods of learning are also employed, including:

	Team negotiations
	Debates
	Case studies
	Group work
	Role playing
	Discussions of current trade events

Apart from the knowledge that is conferred to all (including, usually, the facilitator!), participants generally leave workshops more motivated to succeed than when they arrived, and rate them with high marks in the evaluation forms they are asked to complete.

Our goal is to help our participants to achieve their goals in international trade.